Why Polythene?

Last Updated - Tues, 14 Feb 2012 13:35:00 GMT

If you wrap your mailings in polythene have you stopped recently to ask yourself why you mail this way. Does it enhance your product or is it just what you've always done?....

Last Christmas Posting Dates

Last Updated - Thu, 22 Sep 2011 13:44:00 GMT

You may not want to even think about it yet, but the Christmas card catalogues have already started arriving and the day itself is only3 months away! Here are the last posting dates if you would like your mail delivered before Christmas...

Mediascene and QR Codes

Last Updated - Tue, 21 Jun 2011 9:28:00 GMT

You may have noticed a number of what look like little square maze maps cropping up on your direct mail, in your newspapers and magazines, on posters and bill boards and a host of other imaginative locations. These are QR codes and they are the latest marketing craze...

Mediascene's Top 10 Tips to save postage

Last Updated - Fri, 17 Jun 2011 15:23:00 GMT

Standardise your sizes. Making your mailings an unusual size or a bit larger than normal may provide additional 'stand-out' appeal, but it comes at a cost. If you slip over the threshold from letter to large letter you could increase your postage costs by over...

VAT levied on more Royal Mail products

Last Updated - Tue, 17 Jan 2012 14:18:00 GMT

HMRC gradually increased their influence on postal prices throughout 2011. VAT was added to mailsort items weighing over 1 kilo in December 2011 but now they have extended the range of products affected to include almost all Royal Mail Products...

Taxing Times for Direct Mail

Last Updated - Wed, 9 Nov 2011 10:31:00 GMT

Following the introduction in August of VAT on Presstream and Mailsort 3 items weighing over 1 kg, HMRC have further extended their influence within the postal market. Two more Royal Mail services will be subject to VAT from 6th December 2011...

New Tougher Greener Targets agreed

Last Updated - Tue, 8 Nov Jul 2011 15:34:00 GMT

Under a Voluntary Producer Responsibility (VPR) agreement signed on 1st November 2011, the Direct Marketing Association and DEFRA have set tough targets aimed at reducing physical waste and carbon emissions over the next three years...

Royal Mail Suffer Setback to Introduction of New Logo

Last Updated - Wed, 27 Jul 2011 15:57:00 GMT

Royal Mail plans to add a "delivered by Royal Mail" logo to all letters from mid September 2011 have suffered a major setback as a result of some intense lobbying and generally adverse reactions from within the direct marketing community...