"This superb DMA Response Survey should serve as a reminder
to any marketer of the fundamentals of direct response and how easily
poor performing companies could improve.

Response times, personalisation and follow up are the three major factors affecting response and conversion of a customer.

The Survey's thorough mystery shopper targeted companies from the top 100 DM spenders. Nearly 20% failed to send requested literature, and some of those that did respond took over a month.

However those companies that have thought through their customer lifecycle are responding quicker and with more personalised mailings. Very interesting reading."

Angus Morrison, Mail Media Centre Director


Click here to see the report.